118 E ERIE STREET | GOLD COAST
Exclusive 40-story, 89 unit condominium high-rise, designed by Lucien Lagrange. Private city club combines spacious, finely-detailed living areas with the legendary service of The Ritz-Carlton®. The Landmark Club, privately owned by the building’s residents, is a full-floor amenity decorated with a private art collection, which includes a billiards room, a movie theatre, and athletic and spa facilities.
Prism Development Company created The Ritz-Carlton Residences, Chicago to combine an extraordinary location, superb architectural styling, gracious layouts, incredible amenities with unsurpassed Ritz-Carlton service. Rising 40-stories above Chicago’s Magnificent Mile, this ultra-luxury condominium, designed by the renowned architectural firm of Lucien Legrange, provides a true luxury home in the heart Chicago.
Realizing the unique opportunity that a project of this caliber provides, we were able to leverage in-house and external resources to craft a unique multi-channel marketing campaign that targeted affluent professionals, empty nesters, foreign nationals, international business people and investors.
This project differed from the competition as it is not only a private residence, but also a lifestyle. 29 units sold out of 86 (34% pre-sold). The inventory of new luxury and ultra-luxury properties during this time reduced and gradual improved sales continued. The Ritz Carlton Residences, Chicago continues to be marketed as a landmark destination for the ultra-luxury buyer.