ClickCease Expertise | Keith Goad | BHHS Chicago

Keith Goad


Luxury Collection

  As a Certified Luxury Collection specialist, Keith makes serious investments in the properties he sells. With 15+ years of real estate sales and development experience, Keith specializes his luxury branding in the city’s Near North Side neighborhoods including the Loop, Gold Coast, Streeterville, River North, Lincoln Park, Lakeview, Bucktown and Roscoe Village, with extensive knowledge of market trends and neighborhood demographics. His association with talented architects, craftsmen, and designers ensures that new homeowners can be fully satisfied with their homes and spaces after the sale. 


Keith work with sellers to enhance their home's presentation, identify the target market, and prepare a custom and creative marketing strategy. His in-depth knowledge of Chicago’s neighborhoods and market allow him to focus on minimizing market time and maximizing profits. Keith believes that every property has a personality and he has the creative ingenuity to capitalize on the qualities that make up that personality. Boutique, niche, luxury, or custom, there are many ways to design a concept that fits a property and appeals to a targeted pool of buyers. For more information on the luxury collection, click here.


Vintage & Historic Properties

Vintage homes require a specific language, knowledge and understanding. Keith has spent the past 15 years specializing in the art of marketing and selling vintage and historic properties. With a Master’s of Science in Historic Preservation from the Art Institute of Chicago, as well as his own personal renovation experiences, Keith has a well-researched understanding of what is happening in the national landmark & preservation landscape. An active member of Landmarks Illinois, the National Trust for Historic Preservation, and the Art Institute of Chicago, Keith has the all the right resources to present, market, and sell your vintage home. His diverse client base, from first time home buyers to vintage aficionados, is fueled by referrals of from his past, satisfied clients. 


Because of Keith's strong foundation of experience, he has the resources to assemble qualified contractors, craftsmen, designers, architects and landscapers that specialize in historic properties, ensuring a happy buyer - even after the sale. By creating a custom package and marketing properties to a targeted demographic, Keith can find the right buyer for your vintage property. After numerous renovations of century homes and vintage condos, his personal experience is a major building block of his business strategy. Keith’s vision is that vintage homes are perfect in their imperfection; they’ve been lived in, loved and endured through good and bad renovations. For more information on vintage and historic properties see Keith's blog Do You Speak Vintage?

Chicago's Neighborhoods

Chicago is a city of neighborhoods.  Whether you are looking for a hip loft space, historic home, or new modern high-rise digs, you’ve come to the right place. Each Chicago neighborhood has a certain personality and appeal and Keith’s diverse knowledge of Chicago's diverse neighborhoods is vital in the home buying and selling process. With a Masters degree in Historic Preservation, Keith knows the history, demographics, and hidden gems within each neighborhood. His extensive research and knowledge of Chicago's neighborhoods and housing stock allow him to target the right potential buyers to get your home sold quickly. 

Keith's 15+ years of real estate experience allows him to confidently market homes in any neighborhood, creating a custom package and strategy specifically for your home. If you are in the market to buy, Keith can help you find the home in the neighborhood of your dreams. From historic South Shore districts, and Gold Coast high rises to ring suburbs, Keith will get to know you and your needs to find you the best home in the best neighborhood to accommodate your lifestyle. More information, see Chicago's Neighborhoods